Job Title: SEO Manager
Location: Bolton, Greater Manchester, UK
Salary: Up to £55,000 + Benefits Package
SEO Manager
The SEO Manager is a crucial role within a digital agency, responsible for overseeing all aspects of search engine optimization (SEO) campaigns for clients. The primary objective of the SEO Manager is to increase organic search traffic, improve website visibility and search engine rankings, and generate more leads and conversions for clients.
Key responsibilities of an SEO Manager in a digital agency may include:
- Developing and implementing SEO strategies: The SEO Manager is responsible for developing and implementing SEO strategies that align with clients’ business goals and objectives. This may include conducting keyword research, competitor analysis, and identifying opportunities for improvement.
- On-page and off-page optimization: The SEO Manager is responsible for both on-page and off-page optimization, including optimizing website content, metadata, images, and internal linking, as well as building high-quality backlinks to improve domain authority and search engine rankings.
- Technical SEO: The SEO Manager must have a solid understanding of technical SEO, including website structure, site speed, mobile responsiveness, and other technical elements that impact search engine rankings.
- Analytics and reporting: The SEO Manager is responsible for monitoring and analyzing SEO performance using tools such as Google Analytics and other SEO software. They must also prepare and present regular reports to clients, highlighting key performance metrics and areas for improvement.
- Communication and collaboration: The SEO Manager must work closely with other teams within the digital agency, including content, social media, and web development teams, to ensure that SEO strategies are integrated into broader marketing campaigns.
- Staying up-to-date with industry trends: The SEO Manager must stay up-to-date with the latest trends and best practices in SEO, including algorithm updates, new tools and technologies, and changes in user behavior.
Qualifications for an SEO Manager in a digital agency may include:
- Bachelor’s degree in marketing, communications, or a related field
- 3-5 years of experience in SEO management
- Strong understanding of SEO best practices and trends
- Excellent analytical and problem-solving skills
- Strong communication and collaboration skills
- Experience with Google Analytics, Google Search Console, and other SEO tools
Overall, the SEO Manager is a critical role within a digital agency, responsible for driving organic search traffic and improving search engine rankings for clients. They must be highly analytical, strategic, and able to work effectively across teams to achieve business objectives.
